ClickUp's product release video, built to convert
ClickUp is a four billion dollar company doing around three hundred million in annual recurring revenue, used by more than ten million people and trusted inside Google, Airbnb, Uber, and Nike. When a company at that scale ships the biggest release of its year, the release video cannot look like an afterthought. It has to match the product.
The hardest products to sell are the ones that do everything.
ClickUp replaces a dozen tools at once. That is the pitch, and it is also the problem. A product that does everything is easy to admire and hard to explain, and a viewer who cannot tell what they are looking at scrolls before the value ever lands.
So we did not set out to show every feature. We set out to make one thing land with one person in the first few seconds, then built the rest of the video to back it up.
That is where every MZ Media project starts. One promise, one buyer. We lock the outcome the video has to drive and the person it has to convince before anyone opens the timeline.
A converged story for a converged product.
We made the product release video for ClickUp 4.0. It opens in the mess every team knows, work scattered across a dozen tools, and resolves into one platform that absorbs all of it. We built it so the product does the talking. Every feature on screen earns its place by moving the story forward.
- The hero release video, opening on the app sprawl problem and resolving into ClickUp's all in one Convergence promise
- An animated typographic build that stacks the five things 4.0 leads with: visibility, productivity, performance, context, and collaboration
- Live UI moments of Chat, Dashboards, the AI Brain assistant, Teams Hub, and Forms in motion, so the features carry the message instead of a voiceover
- A closing montage that lands the tagline, "A New Era of Convergence," and pulls every module back into one unified workspace
These guys are the OGs. They completely blew past our expectations on the demo video, and we keep coming back to them for every new one we need.